Poor GM
Thursday, June 30th, 2005Bloomberg has a story about a new consumer attitude study (via MixedPower).
Toyota Motor Corp. and Honda Motor Co. have done the best job building energy-efficient vehicles, while General Motors has done the worst, according to a study of American consumer attitudes released by GM today.
The study found that 77 percent of consumers believed that either Toyota or Honda lead in developing vehicles such as hybrid gasoline-electric vehicles. GM is viewed as having the poorest record in developing alternative-fuel vehicles, said the study, done for GM by Washington-based Hart Research.
It is sad that they score “poorest” but sadder the apparent self-deception in their spin:
“It is somewhat humbling to see the magnitude of our challenge,” GM Vice President Elizabeth Lowery said at a new conference today. “General Motors and its domestic competitors need to do a better job of communicating.”
and
GM needs to emphasize the fact that 28 of 53 cars and 41 of 66 trucks have the best fuel-efficiency in their vehicle classes, Lowery said. GM will emphasize its near-term commitment to hybrid sport-utility vehicles in the 2007 model year, and fuel cell vehicles by the end of this decade, she said.
Come on Elizabeth, consumers have figured it out – and that old flummery “in their vehicle class” wore thin decades ago. Yes, we know that if you only look at the “big, stupid, and ponderous class” GM does pretty well. Unfortunately, fewer people shop in that class these says.
